The Simple Greek is a fast-casual Greek restaurant chain started in Pennsylvania. The franchise was featured on CNBC's hit reality show: The Profit.
As a result from the show, all franchise locations underwent a major renovation, as well as a complete revamp of the brand, marketing and advertising tactics. Duties included conception and re-branding of logo, signage and marketing materials - to better align with the franchise's new concept. The new brand of The Simple Greek has since expanded to over 20 locations nationwide.