Kinship Website

Kinship, a Chicago-based company dedicated to delivering marketing services in the hospitality and travel sectors, sought a complete redesign of their website.

While employed at Kinship, I contributed to a full redesign, transitioning from a one-page scroll to a dynamic multi-page experience, collaborating closely with a web developer to bring this vision to life. Our goal was to seamlessly integrate Kinship’s story and services with visuals that reflect their work, alongside a refreshed brand identity that previously existed only in client reports.

In the creative direction, I focused on vibrant visuals and dynamic elements throughout the site, emphasizing typography and organic lines. I helped translate Kinship’s aesthetic into the digital realm by collaborating on unique graphics and GIFs that captured the essence of hospitality, travel, and creativity.

Additionally, I played a pivotal role in developing a sizzle reel to serve as a compelling sales tool for client pitches. I shaped the overall vision and collaborated closely with the videographer to ensure the final product effectively showcased Kinship’s strengths and unique offerings.