Good Sam

Good Sam is a provider of subscription-based products, services, and publications targeted toward recreational vehicle and outdoor enthusiasts.

Led the design of Good Sam's rebrand, giving its brand identity a more contemporary feel. This included designing in-store signage and brand pages for the nationwide annual directory. I collaborated closely with the web, digital, and print teams to ensure consistency across all platforms.

Additionally, I worked with the production team to ideate video and photo shoots that focused on the RV lifestyle, capturing the spirit of adventure and community that Good Sam embodies.